Tide: Theory - Roland Barthes
- Created by: Eleanor_kittle
- Created on: 10-02-19 15:09
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- Tide: Theory - Roland Barthes
- Suspence is created through enigma - 'what women want' and euphemised by the tension building use of multiple exclamation marks
- Semantic code - applied to the use of hearts above the main image
- Hearts and woman gesture have connotations of love and relatinships
- It is connoted that this is 'what women want' (in addition to clean laundry'
- Hearts and woman gesture have connotations of love and relatinships
- Hyperbole and superlatives - 'Miracle', 'World's cleanest wash', - as well as rippling 'no other...' are used to oppose the connoted superior cleaning power of tide to its competitors
- Symbolic code was clearly successfulProcter and Gamble's competitor products were rapidly overtaken, making Tide the brand leader by the mid-1950's
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