Tide context

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  • Created by: Cat91
  • Created on: 30-11-19 10:32
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  • American Feminism
    • 40's
      • Context
        • 30's had depression
        • Feminism stopped in 30's
      • War
        • Women had to do work to help out
        • Media pushed women to help out
          • Wonder woman
        • Men weren't around
          • Women didn't have any push backs
        • Women weren't allowed to enlist
          • Pearl harbor
            • Afterwards women were encouraged to sign up
              • Still couldn't fight
      • Tide
        • Founded in 1946
    • 50's
      • Men came back from war
        • Men wanted to be the breadwinners
          • Women liked their new roles
          • Media pushed for men
            • Tried to insist women would be happy at home
              • Sparked the technology
                • Televisions for entertainment
                • Machines for cleaning
                • Consumerism
                  • Adverts
                    • Women had more time
                      • Adverts used to sell machines
                  • Competitive home-keeping
                    • 'Suburban mom'
                    • Everything had to be perfect
      • Civil rights movement
        • Women helped to organise
          • Still believed     in male patriarchy

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