this girl can representations
- Created by: tia5303
- Created on: 16-07-20 14:30
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- representation
- gender
- the campaigns plan is to encourage women to participate in physical activities by challenging the dominant ideology.
- in order to do this the campaign portrays women in an extremely positive way
- stereotypically women have often been thought of as the weaker sex and often less successful
- particularly when sports is concerned
- however, this campaign is seeking to challenge these stereotypes and convince women of their potential to do well and enjoy themselves in sport
- the female in the image is portrayed from a positive viewpoint
- she is represented as independent, confident and happy
- there is a clear focus on her face, showing an expression of enjoyment and fun
- by choosing this image, the producers are looking to challenge sexism and male dominance in sport
- this advert has a real 'rawness' to it, focusing on 'real' women.
- it makes it more relatable for other women
- this is no glossy finish and it doesn't resemble any of the high-end adverts produced by commercial sporting brands
- aka it shows the reality of what doing sports will make you look like, sweaty, hot etc.
- the campaigns plan is to encourage women to participate in physical activities by challenging the dominant ideology.
- gender (2)
- the females used in these adverts are meant to be seen as heroic- apirational role models for the readers.
- audience members should see something of themselves in these women, bringing their own fear of judgement to the forefront and considering whether it is actually appropriate fear to have when they see the amount of fun and enjoyment these women seem to be experiencing.
- makes them question why they are so afraid, when the girls in the adverts look so happy
- audience members should see something of themselves in these women, bringing their own fear of judgement to the forefront and considering whether it is actually appropriate fear to have when they see the amount of fun and enjoyment these women seem to be experiencing.
- when used in the context of sport the noun 'girl' can have negative connotations
- 'throw like a girl' is a common simile used to mock someone who cannot throw.
- it plays on stereotypes that girls cant do sports
- perhaps the campaign name 'this girl can' is a response to this sexist phrase
- 'throw like a girl' is a common simile used to mock someone who cannot throw.
- the females used in these adverts are meant to be seen as heroic- apirational role models for the readers.
- age
- in addition, the brand name use the noun 'girl' as an all inclusive term
- this term makes older women feel younger
- 'girl' is usually associated with younger females
- arguably this could make older female audience members feel left out
- in addition, the brand name use the noun 'girl' as an all inclusive term
- ethnicity
- isnt really a represenatations of ethincity in this particular text
- although the campaign is aimed at women of all sorts of races
- isnt really a represenatations of ethincity in this particular text
- gender
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