iMedia

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  • Created by: andymb22
  • Created on: 27-10-19 14:29
State one purpose of a storyboard for a TV advert
1. Visual plan for an advert 2. Easy to see visual representation of scenes in the advert. 3. to provide guidance on how to edit the scenes of the TV advert
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Give one reason why a visualisation diagram is a suitable pre-production document when creating a poster.
● Allows the posters design to be clearly (1) shown before it is published (1) ● Provides a quick proof check of the initial design (1) so changes can be made in the design process (1) ● Because you can plan out the poster design (1) and make sure it
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A campaign is being launched to raise awareness of environmental issues. Why would you use a mood board. [
● To generate visual ideas (1) about how the campaign could look (1) ● To develop a “green” feel (1) for the campaign style (1) ● To show the client (1) the fonts, images, colours to be used in the campaign (1)
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Identify 4 items that could be included on a mood board for a TV advert.
● advert scene number(1) ● timings(1) ● camera shot(1) ● camera angle (1) ● lighting (1) ● advert scene content (e.g. characters, scenery, speech) (1)
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State one purpose of a mind map.
● To show the content of a media product ● To show the development routes ● To show the range of resources/equipment/content needed ● To show the interconnection of components in a creative media product
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Explain how a virtual camera id different to a digital camera.
● Virtual camera is not physical (1) but a digital video camera is a physical object (1) ● Virtual camera used in animation (1) digital video camera used in ‘real world’ (1) ● Virtual camera shoots from a pretend point of view (1) while a digital cam
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State two items that can be found in a script that are not found on a story board.
● Direction/e.g. “what happens in the scene” ● Characters ● Dialogue/e.g. intonation, loudness, emotion
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Identify two items that can be found on a mood board.
● fabrics (1) ● textures (1) ● text (1) ● titles (1) ● annotations/explanations (1) ● colour (1)
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Identify one piece of hardware that can be used to turn a physical mood board into a digital version.
Solutions Identify one piece of hardware that can be used to turn a physical mood board into a digital version. [1] ● scanner (1) ● (digital) camera (1)
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A script is required for an audio-visual advert. State uses of the script?
● provide lines for people (actor/narrator) in advert (1) ● give directions to the actors (1) ● provide film crew with instructions (1)
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Why is a story board a suitable preproduction document for planning a film.
● Can see the flow (1) of scenes into each other (1) ● The different scenes (1) can be viewed individually (1) ● To show how long (1) each scene will last (1)
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Identify 3 items that can be included on a visualisation diagram other than annotations.
● Title (1) ● Fonts (1) ● Pictures/Drawings/images (1) ● Logo (1) ● Colours (1)
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Explain how camera angles in a story board can help the production team. [
● Film crew can see where (1) they will need to position camera to get view. ● Director can see how the image will look (1) in each scene (1) ● Camera person will know how to (1) frame the shot (1)
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Explain how scene numbers in a story board can help the production team.
The order of scenes can be seen (1) to help make sure shots flow into each other (1) ● Editors can see order (1) to place the scenes into when cutting the film (1)
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Explain how camera movements in a story board can help the production team.
● Lighting can see how camera will move (1) so that lighting can be suitably set up (1) ● Production team can position equipment (1) so not in view when camera moves (1) ● Camera crew can decide on which camera to use (1) to allow for the movement ne
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Explain why annotations would be added to a visualisation diagram for a poster.
● To provide colour details (1st) for the graphic artist (1) ● To explain sections (1st) to the client (1)
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Identify the most suitable preproduction for use in planning a audiovisual advert other than a script.
Storyboard (1)
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Identify 2 items other than images that can be used on physical mood board. [
● fabrics (1) ● textures (1) ● text (1) ● titles (1) ● annotations/explanations (1) ● colour (1)
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Identify 2 items that can be included in a visualisation diagram.
● logo(1) ● title(1) ● image(1) ● colours(1) ● font(s) (1) ● annotations (1)
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State three items that could be included on a story board.
● Scene number (1) ● Camera angle (1) ● Drawing of scene/Scene content (1) ● Scene setting (1) ● Light source (1) ● Audio effect (1) e.g. music, sound effect ● Timings (1) ● Text (1) e.g. direction, speech
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Identify one type of primary research , other than focus groups that could be used to gather information from a target audience.
● Survey (1) ● Questionnaire (1)
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Explain why using focus groups as part of primary research will allow detailed information to be gathered. [2]
● Target audience can give detailed/expanded views (1) which can help the magazine designers more (1) ● Follow up questions (1) can be asked if the answers need to be clarified (1) ● You can show the focus group (1) visualisation diagrams and get ins
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Explain why a client would state the colour scheme to be used in a advertising campaign.
● Client has own house style (1) that is used in all their documents(1) ● Their house style is unique(1) so makes their products easy to identity(1) ● They might want an attractive colour scheme(1) that makes the advert memorable(1)
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Describe what is meant by a “secondary source”.
● Information about and event (1) produced after the event happened (1) ● Information created from combining (1) original documents/information (1) ● Information already available (1) created by other people (1)
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Identify the most suitable type of software to use when creating a digital visualisation diagram.
● Graphics/drawing package (1) ● Desktop Publishing (1)
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A magazine wants to use images of clothes that are the intellectual property of someone else. Describe what they need to do?
● the designer must be acknowledged (1) in the image or article (1) ● permission must be gained (1) from the designer for them to be used (1)
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Identify 2 pieces of hardware that could be used to create a digital visualisation diagram.
● Mouse (1) ● Keyboard (1) ● Touch screen (1) ● Drawing tablet/Graphics tablet (1) ● Tracker ball (1) ● Screen/Monitor (1)
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State one purpose of a mind map when creating a website.
Can see how pages can fit together to form site(1) ● Can generate ideas for content on page(s)/site(1)
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Why is a visualisation diagram a suitable pre-production document for a website homepage?
Allows easy visual view(1) of website homepage (1) ● Can easily see (1) if the webpage fits together well(1) ● So can see the layout of the webpage(1) and make a change if suitable(1)
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Explain one reason why a mood board is a suitable pre-production document for the Velocity Girl comic book and animation series. [
To develop a visual look (1) for the comic colour scheme(1) ● It allows the look (1) of Velocity Girl to be developed (1) ● Produce a feel (1) for the comics style (1) ● Provides a range of ideas (1) for the characters look
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State two reasons why a story board is a suitable pre-production document for a TV advert.
● can see advert timeline easily(1) ● can see flow of scene into next scene in the advert(1) ● can easily see how images/scenes in the advert will look (1) ● can also include camera angles (1) ● so cameraman know what to film (1)
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Identify one health and safety risk and describe on method to reduce the risk when using lighting equipment.
● Lighting can fall on people (1) so lights need to be secured properly to wall/ceiling (1) ● Lights could get hot (1) so suitable ventilation needs to be provided (1) ● Power cables can be tripped over (1) so they need to be covered to stop people t
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A number of logos will be used on a poster. Identify one piece of legislation that applies to the use of these logos.
Copyright, Designs and Patents Act 1988 (1) ● Trade Marks Act 1994 (1) ● Intellectual Property Act 2014 (1)
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Identify 2 actions that you should take when signing up to a website.
● Provide a username(1) ● Provide a password(1) ● Create an avatar/alternative image(1) ● Check that the webpage is secure (1)
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Describe one method of changing a physical mood board into a digital mood board.
● A photograph(1) can be taken using a digital camera(1) ● It can be scanned(1) using a scanner / photocopier (1)
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The Velocity Girl character will be protected by intellectual property rights held by EmVeTion. Explain why this is important to EmVeTion. [2]
Stops any other animation company (1) using/copying the character without permission (1) ● Prevents any merchandising company (1) producing products based on that character without permission (1) ● Prevents any organisation or individual (1) from pro
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State the Act that controls the use of personal data.
Data Protection Act(1)
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Identify two other aspects other than age that need to considered when thinking about target audience.
● Income (1) ● Location (1) ● Ethnicity/Race/Religion (1) ● Gender (1) ● Accessibility/disability (1)
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Identify 2 pieces of hardware that could be used to create a website.
● mouse (1) ● keyboard (1) ● graphics tablet (1) ● monitor/touch screen (1) ● foot mouse (1) ● **** and puff (1)
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Identify 2 steps that you must take when storing a persons personal data.
● Ensure data is stored securely(1) ● Store data in place that complies with DPA (1) ● Not pass the data onto other companies/organisations/individuals (1) ● That it is up to date(1)
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Identify one implication for a company if they do not store data securely.
● They could be sued(1) ● They could be prosecuted(1) ● They may have to pay a fine(1)
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State two pieces of hardware that could be used to convert a physical visualisation diagram into a digital version.
● Computer ● Scanner ● Camera ● (Graphic) tablet
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Explain why a .png is a suitable file format to use for a logo on a website.
● png format retains transparency(1) so can be used on various background colours easily(1) ● png files are small in size(1) so can be downloaded quickly(1) ● supported by web browsers(1) and are copyright free(1)
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A short video will be used as a pop up on a website. Identify a suitable file type for the advert and give a reason for your choice.
● MP4(1) ● Flv (1) ● AVI (1) ● can be viewed wide range of different devices(1) ● compression means that its small in file size(1) ● small file size means it will load quickly(1)
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Other cards in this set

Card 2

Front

Give one reason why a visualisation diagram is a suitable pre-production document when creating a poster.

Back

● Allows the posters design to be clearly (1) shown before it is published (1) ● Provides a quick proof check of the initial design (1) so changes can be made in the design process (1) ● Because you can plan out the poster design (1) and make sure it

Card 3

Front

A campaign is being launched to raise awareness of environmental issues. Why would you use a mood board. [

Back

Preview of the front of card 3

Card 4

Front

Identify 4 items that could be included on a mood board for a TV advert.

Back

Preview of the front of card 4

Card 5

Front

State one purpose of a mind map.

Back

Preview of the front of card 5
View more cards

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