TMWTGG representations

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  • Created by: tia5303
  • Created on: 16-07-20 15:01
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  • representation
    • gender
      • bon was already and icon character in the 1970's, he is presented as suave, good looking, charming and most importantly, he always caught the 'bad guys'.
        • this representation of masculinity told audiences that this was what a man had to be like at the time
          • intelligent, strong and prepared to put yourself in dangerous situations.
            • if you were all of those things, you would be successful, gain respect and women would want you
              • the assumption then is that men should also be heterosexual
      • two of the three females on the poster are wearing bikinis
        • showing off their slim bodies
        • both are heavily made up and wear earrings and bracelets as accessories to the 'outfit'
        • they both have long flowing hair, stereotype of what a girl should look like
      • the other female in the poster however, is wearing a karate uniform and is shown in a martial arts pose
        • this goes against the typical stereotype of a woman
        • she also has long flowing hair but this time it is a much darker colour
        • her skin tone suggests she is from a different ethnic group to the other two females
          • this explains why she seems to not support the dominant sexualised stereotypes portrayed by the other two
            • she is seen as exotic, different, the 'other'.
    • issues and events
      • one of the main themes in this bond film was an actual world event - the 1973 global energy crisis
        • with the embargo on oil, countries were considering alternative power sources and this is portrayed through the iconography of the power plant and the related explosions.
          • by including this theme, the producers are encouraging audiences to consider what might happen if oil really did run outand predict what the outcomes would be like for society.
    • age
      • bond id an older male, the girls on the poster all appear to be younger than him
        • perhaps this shows how older people have more authority
    • no real representation of sexuality on the poster itself although we can assume tht because this was made in the 1970's all the characters are straight
    • disability: the poster actually does include the villains side kick who in real life stopped growing at an early age

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