Audience research and Regulatory bodies
- Created by: briaferne1
- Created on: 03-10-16 10:01
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- B2
- Regulatory bodies
- BBFC
- British Board Film Classification
- Age rating
- national classification and censorship of films exhibited at cinemas and video works
- British Board Film Classification
- PEGI
- Pan European game information
- games
- apps
- Age rate games
- Game content ( violence horror etc)
- Pan European game information
- ASA
- Advertising standards Agency
- Regulate the content of advertisements, sales promotions and direct marketing in the UK
- Advertising standards Agency
- OFCOM
- Office of communications
- protected from scams
- Office of communications
- PCC
- Press complaints commission
- Regulatory body for British printed newspapers and magazines
- eplaced by the Independent Press Standards Organisation (IPSO)
- Replaced by IPSO
- Press complaints commission
- BBFC
- Audience research
- Advantages
- Creating media products is expensive
- Makes sure they attract the right audience and like it
- Timing and budgetting
- Save Money
- Make sure the audience wants it
- Get it right first time
- methods of research
- Primary research
- First hand ( your own research)
- Questionnaire
- Survey
- Interview
- Focus groups
- Might not be accurate
- First hand ( your own research)
- Secondary
- Second hand research (someone else)
- Internate information
- library
- Can be fake or changed
- Second hand research (someone else)
- Quantitative
- Shown as numbers
- Percentages
- Statistics
- Can measure
- Only gives an average not specifics
- Qualitative
- Words
- Personal
- can't measure
- Opinion
- Get people's opinion, create new media products based on this
- Primary research
- Advantages
- Regulatory bodies
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