Social influnce overview

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  • Created by: booknerd
  • Created on: 08-04-16 14:35
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  • Social influence
    • Conformity
      • Types of conformity
        • Normative conformity - group might dissaprove
        • Kelman 1958
          • Compliance - conforms publically but privately dissagrees
          • Identification - changes their views publically and privately to fit in with the group, may be temporary
          • Internalisation - views are taken on a deep and permanent level
      • Asch 1955 - key study (32% conformed to confederates)
      • Factors that affect conformity
        • Size of majority
        • Unanimity
        • Task difficulty
    • Obedience
      • Factors of obedience
        • Authority
        • Conscience
        • Physical harm
      • Milgram 1963 - key study (65% went to 450v)
      • Factors that affect obedience
        • Proximity
        • Location
        • Uniform
      • The agentic state
    • Minority influence
      • Moscovici 1969 (8% of the time majority went with the minority)
      • Moscovici's conversion theory
        • Majority influence - decision is often immediate and involves little effort
        • Minority influence - validation process, there might be a social cost

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