Social influnce overview
- Created by: booknerd
- Created on: 08-04-16 14:35
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- Social influence
- Conformity
- Types of conformity
- Normative conformity - group might dissaprove
- Kelman 1958
- Compliance - conforms publically but privately dissagrees
- Identification - changes their views publically and privately to fit in with the group, may be temporary
- Internalisation - views are taken on a deep and permanent level
- Asch 1955 - key study (32% conformed to confederates)
- Factors that affect conformity
- Size of majority
- Unanimity
- Task difficulty
- Types of conformity
- Obedience
- Factors of obedience
- Authority
- Conscience
- Physical harm
- Milgram 1963 - key study (65% went to 450v)
- Factors that affect obedience
- Proximity
- Location
- Uniform
- The agentic state
- Factors of obedience
- Minority influence
- Moscovici 1969 (8% of the time majority went with the minority)
- Moscovici's conversion theory
- Majority influence - decision is often immediate and involves little effort
- Minority influence - validation process, there might be a social cost
- Conformity
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