Minority influence
- Created by: jessicawarren
- Created on: 03-05-16 11:39
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- Minority influnce
- What?
- Form of social influence in which a minority of people persuade others to adopt their beliefs, attitudes or behaviours
- Leads to internalisation/conversion
- Private attitudes changed as well as public behaviours
- Moscovici
- Each group had four naive ppts with minority of two confederates
- Ppts and confederates all shown blue slides and asked to judge colour of each
- 'Consistent' condition, confederates always gave wrong answer, calling blue slides green
- 'Inconsistent' condition, confederates called blue slides green 2/3 of time
- Consistent: Naive ppts gave wrong answer 8% of time
- After study, ppts asked to sort blue/green discs into correct colours
- Ppts from 'consistent' condition still gave wrong answer, minority influence long lasting
- Consistency
- Minority influence most effective if minority keeps same beliefs
- Both over time and between all individuals from minority
- Effective- draws attention to minority view
- Commitment
- Minority influence more powerful if minority demonstrates dedication to their position
- Example: making personal sacrifices
- Effective because it shows minority is not acting out of self interest
- Flexibility
- Minority influence more effective if minority show flexibility by accepting possibility of compromise
- Process of change
- If all three factors followed, people begin to pay attention to and think about the topic
- Over time, increasing numbers of people switch from majority position to minority position
- Become converted
- What?
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