Conformity
- Created by: Keeleymegan_
- Created on: 19-04-18 11:19
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- Conformity
- Form of social influnce from exposure to majority.
- Leads to compliance with majority.
- People adopt behaviours, attitudes and values of other members
- Leads to compliance with majority.
- Three types of conformity
- Compliance
- Conforms publically with views, but privately disagrees
- Shallowest form
- Conforms publically with views, but privately disagrees
- Identification
- Elements of both compliance and internalisation
- Adopts the views as right/true but only to be accepted
- Elements of both compliance and internalisation
- Internalisation
- Conforms publically and privately.
- Deepest form
- Conforms publically and privately.
- Compliance
- Normative social influence
- Humans fear rejection and need social companionship
- Towel study
- Hotel guests exposed to message resulted in 75% guests reused their towels each day
- Informational social influence
- The need to be right
- Maths study
- Students were asked to answer maths problems that increased in difficulty
- F= greater confomity to incorrect answers when they were difficult
- Students were asked to answer maths problems that increased in difficulty
- Individual differences
- As with NSI ISI does not affect everyones behaviour in the same way
- Asch found students were less conformist (28%) that other ppts (37%)
- As with NSI ISI does not affect everyones behaviour in the same way
- Difficulties distinguishing
- It is hard to measure public compliance and private acceptance.
- Its all assumptions, and there for lacks validity
- It is hard to measure public compliance and private acceptance.
- Form of social influnce from exposure to majority.
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