Media Representations on Age
- Created by: HBN_18
- Created on: 13-12-18 12:09
View mindmap
- Representations of Age
- Youth
- Rebellious
- Selfish
- Trouble-Makers
- Fuelled by drugs and alcohol
- 2005 Analysis of local and national press - 57% Negative 12% positive
- 40% of articles about young people focused crime, vandalism and anti-social behaviour
- White et al (2012) - more than 40% of young people were dissatisfied with the way they were portrayed
- Cohen (2002 - young people are easy to blame for all of societies problems)
- Young African--Caribbean males are used as scapegoats to unify society
- FOLK DEVILS
- Individuals posing an exaggerated threat to society
- Using moral panic to create a common enemy for society to unite over
- FOLK DEVILS
- Young African--Caribbean males are used as scapegoats to unify society
- Young People are major users of new media so media stereotyping can be combated by citizen journalism
- As new media users are a growing audience, media organisations may over time change their traditional media stereotypes
- Headliners - a journalism site monitored national newspaper output for one week - found seven stereotypes
- Children
- Victims
- Cute
- Little Devils / Evil
- Accessories
- Enhance celebrity parents image
- Little Angels
- Those with a terrible illness / disability and are smiling
- Headliners
- Kid's these days
- Children
- Elderly
- Cuddy and Fiske (2004) - In the USA, TV portrayed just 1.5% of it's characters as elderly
- With most in minor roles
- Biggs (1993) - In the UK, TV presented old people as being forgetful and difficult
- Ill-Health
- Forgetful
- Anti-Social
- Not interested in sex
- Stubborn
- Grumpy
- White et al. (2012)
- Older viewers thought they tended to be stereotyped
- Incapacity
- Reluctance to get with the timed
- Tendency to complain
- Old people find their stereotypes offensive
- And that there was a lack of representation
- Older viewers thought they tended to be stereotyped
- Szmigin and Carrigan (2000)
- 19 London advertising agencies were wary of using models that they consider to alienate younger audiences
- HOWEVER
- Grey Pound- Growing number of old people with money to spend
- Therefore more positive images should appear in the market to appeal to them
- Dove Pro-Age campaign marketing beauty products to old people
- Therefore more positive images should appear in the market to appeal to them
- Grey Pound- Growing number of old people with money to spend
- HOWEVER
- 19 London advertising agencies were wary of using models that they consider to alienate younger audiences
- Cuddy and Fiske (2004) - In the USA, TV portrayed just 1.5% of it's characters as elderly
- Youth
Comments
No comments have yet been made