Representation of women in media today
- Created by: Olivia O'Neill
- Created on: 14-05-15 19:13
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- Representat-ion of Women in the Media
- Tend to concentrate on their sexuality, emotions and narratives focus on their relationships
- Despite women's roles in society changing there are still some stereotypical representat-ions of women in which they are defined by men's judgements
- Their construction in eg. glamour mags is unrealistic and instils unattainable aspiration in audience
- However there are also texts that offer more realistic representat-ion of women
- in film and TV women now have key roles and are active rather than passive
- Film - Katniss in Hunger Games
- less victim more hero
- Women are defined by what they do not what they have done to them
- Film - Katniss in Hunger Games
- in film and TV women now have key roles and are active rather than passive
- Fearne Cotton 2011 Cosmopolitan Cover
- Appeals to both men and women
- 'women want to be her, men want to be with her'
- Cover line related to her defines her by her relationship and emotions
- 'being in love'
- Image is constructed through visual codes, mode of address and clothing
- Ambiguous image
- Strong body language and posture but very sexualised
- Defined in terms of body size and size
- Highlights 'firm thighs' in jump line suggesting all women should aspire to have her body type
- Ambiguous image
- Other cover lines represent women in terms of beauty sex and consumerism
- Sell lines of 'miracle beauty buys' gives audience aspirations who do not look like the female construction
- Unrealistic image
- includes air burshing which gives a representat-ion of perfection
- Unattainable for ordinary women
- includes air burshing which gives a representat-ion of perfection
- Appeals to both men and women
- Laura Mulvey's Male Gaze
- The use of women in the media which are purely there for male objectification
- Some texts play with accepted stereotypes in order to challenge them
- GHD Straighteners 'Twisted Fairytale' campaign
- Has subverted stereotypical representations of women in fairy tales to create strong women who do not need to rely on men
- Leaves behind male hero figure as 'twist' at the end
- When a text presents an alternative representation that 'plays with' or challenges audience expectations
- In TV advert Rapunzel rides off on hero's motorbike with a leather jacket on over the traditional 'princess' attire
- In print advert Red Riding Hood i sexually attractive and purposeful
- Engages in direct mode of address with audience
- Iconography and graphics are that of a fairytale but representation of R.R.H. remains different to original story
- Includes Rapunzel, Cinderella and Red Riding Hood
- Leaves behind male hero figure as 'twist' at the end
- However although the women are strong and overcome men they are stereotypically beautiful and it is the beauty aid - straighteners - that are deemed responsible for their success
- This makes the women in the campaign ambiguous
- Open to more than one interpretation
- This makes the women in the campaign ambiguous
- Has subverted stereotypical representations of women in fairy tales to create strong women who do not need to rely on men
- GHD Straighteners 'Twisted Fairytale' campaign
- Tend to concentrate on their sexuality, emotions and narratives focus on their relationships
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