Self-report techniques

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  • Self-Report Techniques
    • Questionnaire
      • Pre-set list of questions to which the participant responds
      • Used to assess thoughts and feelings
      • May be used to assess the dependent variable
      • Closed questions
        • Fixed range of answers (yes/no, 1-10 scale)
        • Produce quantitative data
        • Quantitative data is easy to analyse but may lack depth
      • Open questions
        • No fixed range of answers (who, what, where, when, why)
        • Qualitative data that has lots of depth but is difficult to analyse
    • Interview
      • Structured
        • Pre-determined questions
        • Like a face to face questionnaire
      • Unstructured
        • No set questions
        • More like a conversation about a topic
        • Interviewee encouraged to expand and elaborate on their answers
      • Semi-structured
        • A list of questions in advance
        • Interviewer may ask follow-up questions
    • Evaluation: Questionnaire
      • Strengths
        • Cost effective
        • Can gather large amounts of data quickly
        • Can be completed without researchers present
        • Straight forward data to analyse
      • Limitations
        • Responses may not be truthful
        • Response bias (respondents reply in a similar way)
    • Evaluation: Interview
      • Structured
        • Easy to replicate
        • Reduces differences between interviews
        • Difficult to deviate from topic or elaborate
      • Unstructured
        • More flexibility than structured
        • Interviewer can follow-up points
        • Difficult to analyse
        • Risk of untruthful responses

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izx.a

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