x4 data collecting techniques?
Self-report, Experiment, Observation, Correlation
1 of 15
x3 sample obtaining techniques?
Self selecting, opportunity, random
2 of 15
Self-selecting strength & weakeness?
Upholds ethical guidelines of consent, more ethical. Biased, certain type (confident)
3 of 15
Opportunity strength & weakness?
Quick to find specific mix. Biased on researcher - choose helpful (unrepresentative)
4 of 15
Random strength & weakness?
Not biased - representative sample. Limited methods - breaks consent.
5 of 15
Name 6 ethical guidelines.
Consent, Deception, Right to withdraw, Protection from harm, confidentiality, debrief.
6 of 15
Meaning of validity?
Accuracy and honesty.
7 of 15
x4 factors related to validity
Demand characteristics, Controls (eliminate extraneous variables), Deceiving of aims so can't change behaviour, socially desirable answers.
8 of 15
Meaning of reliability?
Consistency & Standardized
9 of 15
5 factors related to reliability?
Large sample, Repeating study (see if same results obtained), technical equipment to obtain results, collecting data in number of ways/compare, Procedure detailed - replicable by others.
10 of 15
Strengths of quantitative data? x2
easier to analyse & compare, more objective (scientific).
11 of 15
Weaknesses of quantitative? x2
Reduces info, over-simplified statistics. No reasons why behaviour occured.
12 of 15
Qualitative strengths? x2
In-depth & detailed info, Offers explanations.
13 of 15
Weaknesses of qualitative?
More open to misinterpretation, difficult to analyse & compare.
14 of 15
Name measures of central tendency.
Mean, median, mode.
15 of 15

Other cards in this set

Card 2


x3 sample obtaining techniques?


Self selecting, opportunity, random

Card 3


Self-selecting strength & weakeness?


Preview of the front of card 3

Card 4


Opportunity strength & weakness?


Preview of the front of card 4

Card 5


Random strength & weakness?


Preview of the front of card 5
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