Analysis of Quaker Oats Porridge

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  • Quaker Oats Porridge
    • Simple/traditional artwork
      • Logo: Farmer/ Traditional Figure in a hat.
      • Background: scene of a field.
      • No bright colours/ not particularly eyecatching
    • Emphasis on the health element
      • Repetition of Phrases
        • "Real Fruit Pieces"
        • "Goodness"
        • "Lower Cholesterol"
      • Title: "HEAPS of Fruit"
    • Aimed at:
      • Adults
      • The 'Older Generations'
      • The Health Conscious
      • NOT CHILDREN
    • Chooses lexis with positive connotations.
      • "Goodness"
      • "Helping"
      • "Caring"

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