Psychology: Perception Notes
- Created by: ccaitlin
- Created on: 09-06-14 17:14
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- Perception
- Key Terms
- Perception is how we interpret data we collect from our senses
- Illusions is when we misinterpret data we collect through our senses
- Shape Constancy is when an object keeps it's shape
- Colour Constancy is when objects appear the same colour in different lighting conditions
- Depth Cues: Linear Perspective- the sides converge at a point in the distance. Height in Plane- if something is above the imaginnary horizontal line it's further away. Sumper-imposition- If something blocks the imagine in front. Relative Distance- as we look into the distance objects get smaller. Texture Gradiant- something goes blurry or unfocused in the distance
- Core Theory
- Top Down Processing, when our perception is influenced by what we expect to see
- Perceptual Set is the tendency to perceive based on what we expect
- Motivation is how we feel effects how we see things
- Alternative Theory
- Bottom Up Processing is when we perceive things by the data given until we have an image in our minds
- Core Study
- Aim: to investigate the argument between Top Down and Bottom Up processing
- Procedure:9 male college students in a repeated measures design, they were taken to a field divided into 4 sections, 1 was the arrival 2 real life objects which were known to size 3 real life objects that can be different sizes 4 two dimensional shapes, they then had to look at each section in turn and estimate each items distance
- Results: almost all estimates made in section 2 were accurate but sections 3 and 4 were not
- Key Terms
- Applications: Advertising
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