MEDIA-nun advert
- Created by: geogt002
- Created on: 25-01-17 12:09
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- Nun advert
- why is the advert controversial?
- relates to roman catholic symbolism
- It mocks the conception Christ by relating it to the conception of ice cream. this could be deemed as mocking the roman catholicfaith.
- basically saying that eating ice crean is a relighon.
- it goes against the sexual standards set by the roman catholic church of no sex before marriage. celibacy for roman catholic leaders.
- where was it featured?
- grazia
- the lady
- the route of the pope's visit including westminster abby ( brand has the money to do so as advertising in central London is extremely pricey.)
- how does the font relate to the theme?
- it is in a Gothic font like a biblical text.
- deciption of the image...
- pregnant nun
- in a church setting-background
- clearly a nun as there is a habit on her.
- who is its target audience?
- middle aged women,that maybe crave a 'naughty'life.
- ABC1
- it is a pricier ice cream.for higher class people.
- non-religious people
- other facts...
- makes the consumer feel naughty. when eating the ice cream, like the 2 priests about to break a commandment. by kissing one another.this is called persasive ideaology.
- the rosary beads also symbolize the faith.
- skin tone is pale and white that symbolizes purity. this goes against her 'unholy' actions.
- 10 complaints.
- previously did another advert of a priest and nun kissing that also got banned.
- the company intended the campaign to be humorous.
- candle connotes sensuality but in this it literally represents religon.
- what are the key features of the composition?
- the hand highlights the ice cream.
- She is side facing so the bump is clearly visible.
- a medium camera shot is used.
- ice cream logo is in caps
- eye is drawn to the stomach-where the hand is,
- what was the lighting style and why was it used?
- high key, low contrast lighting. this lighting is typically used to create a feminine, romantic an seductive setting. the minimal lighting also creates a dark,mysterious and almost naughty atmosphere.
- what does herhand resemble?
- the open hand looks how a bible is typically held.
- why is the advert controversial?
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