Chanel industry statistics

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  • Chanel
    • advert
      • placed on Hulu to target 18-35 years
      • had 9 million views on first day
      • recruited influential bloggers all over fifteen countries to see behind the scene
      • released teaser on Chanel and kiera knightly fan sites before released
    • social media
      • Facebook 21 million follows
        • post lots of pictures of there spoke person and poster advert in banner
      • 27.6 million follows
      • youtube to create more extra of the advert
        • behind the scene kiera explain "it can lift you"
    • Chanel n5 is 2nd cheapest and 2nd highest earner
      • 90% of Chanel perfume is sold a presents


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