dove and lynx notes-media

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  • Created by: geogt002
  • Created on: 30-01-17 13:53

both campains use gender sterotypes in order to sell thier prodcuts.

both brands are owned by the same parent comapany-unileaver.

exmapleof adverts objectifing men- coke advert(11.30 appointment). when the male drinks the coke-is also doing a 'manly' job. even the song in the background too.

woman have only directed 28.7% of 'top' films un 2012- resulting in an unbalneced gender representation in todays media

women expire like objects.

worth ud defined by men.

my calvins-justin bieer.

boss advert with gerad butler-man of today, making men feel as though they arnt real men,

calvin kien 2013 superbowl-objectifing male physique.

only 4% of women globallly would descibe themselves as beutiful(7 in 10 women, 6 in 10 women)

adverts taht objectify women and are aimed at men areiften mroe serieous and not comical-wheras lynx is…

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