Media MEST3 - New and Digital Media
- Created by: ChloeG1998
- Created on: 15-05-16 10:33
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- New and Digital Media
- Del Sola Poole (1997)
- New media being produced will facilitate the world in every way
- The new products being made will be very wide ranging - suit individual needs
- Whole range of alternative media
- Henry Jenkins Convergence Culture
- Media Convergence
- 'Every story being told'
- 'Every brand being sold'
- 'Every consumer being courted across different media platforms'
- Participatory Culture
- Media consumers who choose to interact with media officials rather than take in what they distribute
- Collective Intelligence
- 'An alternative source of media power'
- Individuals who join forces to let their opinions known on differing types of media
- Media Convergence
- User Generated Content
- Any form of media that was created by users of an online system or service
- Often made available through social media websites
- Blogs
- Wikis
- Posts
- Chats
- Tweets
- Podcasts
- Digital images and video
- Audio files
- Adverts
- Viewership
- Tastemakers
- Generally famous people who introduce us to new, interesting things and bring them to a larger audience
- Community Participation
- Many to many people
- How we become part of the phenomenon
- Either by spreading it or by doing something new with it
- Don't just enjoy media now, we participate
- Tastemakers
- Cultural Imperialism
- Argues that the media is still dominated
- Wealthy and powerful Western organisations
- Communicating their news and values around the world
- Effect of globalisation
- Argues that there is a breaking down and merging down
- Of different nation's cultures and values
- News Construction
- Put together into a media product
- TV new programme that targets a specific audience
- News mediation
- It comes between an actual event and the audience
- Football match is constructed into a 30-second TV news report on the game
- Tony Harcup
- Argues that news media have a set of values
- Influence what is newsworthy
- What will appear in the news
- What will be shown to be the most important
- Hegemony
- Leadership/ dominance
- Especially by one state or social group over others
- Gramsci's theory
- Argues that the media plays an important role in communicating hegemonic values
- Encouraging people to agree with the dominant ideology
- The values that are in the interest of those in power
- Raymond Williams
- Argued that hegemony has to be continually renewed, recreated, defended and modified
- Also continually resisted, limited, altered, challenged by pressure, not at all its own
- Argued that hegemony has to be continually renewed, recreated, defended and modified
- Leadership/ dominance
- Media Landscape
- What makes up the media
- Looks like/state of media
- Clay Shirky
- How new digital media is changing the landscape
- 4 periods where media has changed enough to qualify for the label revolution
- 1. Printing Press
- 2. Two way communication
- 3. Recorded media, other than print
- 4. Broadcast Media - radio and television
- 1 to 1 pattern = phone
- 1 to many pattern = magazines, books, TV, radio
- many to many pattern = internet
- Crazy change in the landscape
- No longer disconntected
- Audience can talk directly to each other
- The Internet
- 1960s
- Tim Berners Lee
- The world wide web
- 1989
- Del Sola Poole (1997)
- Media Convergence
- 'Every story being told'
- 'Every brand being sold'
- 'Every consumer being courted across different media platforms'
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