Media MEST3 - New and Digital Media


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  • New and Digital Media
    • Del Sola Poole (1997)
      • New media being produced will facilitate the world in every way
      • The new products being made will be very wide ranging - suit individual needs
      • Whole range of alternative media
    • Henry Jenkins Convergence Culture
      • Media Convergence
        • 'Every story being told'
        • 'Every brand being sold'
        • 'Every consumer being courted across different media platforms'
      • Participatory Culture
        • Media consumers who choose to interact with media officials rather than take in what they distribute
      • Collective Intelligence
        • 'An alternative source of media power'
        • Individuals who join forces to let their opinions known on differing types of media
    • User Generated Content
      • Any form of media that was created by users of an online system or service
      • Often made available through social media websites
      • Blogs
      • Wikis
      • Posts
      • Chats
      • Tweets
      • Podcasts
      • Digital images and video
      • Audio files
      • Adverts
    • Viewership
      • Tastemakers
        • Generally famous people who introduce us to new, interesting things and bring them to a larger audience
      • Community Participation
        • Many to many people
        • How we become part of the phenomenon
          • Either by spreading it or by doing something new with it
        • Don't just enjoy media now, we participate
    • Cultural Imperialism
      • Argues that the media is still dominated
      • Wealthy and powerful Western organisations
      • Communicating their news and values around the world
    • Effect of globalisation
      • Argues that there is a breaking down and merging down
      • Of different nation's cultures and values
    • News Construction
      • Put together into a media product
      • TV new programme that targets a specific audience
      • News mediation
        • It comes between an actual event and the audience
        • Football match is constructed into a 30-second TV news report on the game
    • Tony Harcup
      • Argues that news media have a set of values
      • Influence what is newsworthy
        • What will appear in the news
        • What will be shown to be the most important
    • Hegemony
      • Leadership/ dominance
        • Especially by one state or social group over others
      • Gramsci's theory
        • Argues that the media plays an important role in communicating hegemonic values
        • Encouraging people to agree with the dominant ideology
          • The values that are in the interest of those in power
      • Raymond Williams
        • Argued that hegemony has to be continually renewed, recreated, defended and modified
          • Also continually resisted, limited, altered, challenged by pressure, not at all its own
    • Media Landscape
      • What makes up the media
      • Looks like/state of media
    • Clay Shirky
      • How new digital media is changing the landscape
      • 4 periods where media has changed enough to qualify for the label revolution
        • 1. Printing Press
        • 2. Two way communication
        • 3. Recorded media, other than print
        • 4. Broadcast Media - radio and television
        • 1 to 1 pattern = phone
        • 1 to many pattern = magazines, books, TV, radio
        • many to many pattern = internet
      • Crazy change in the landscape
        • No longer disconntected
        • Audience can talk directly to each other
    • The Internet
      • 1960s
      • Tim Berners Lee
    • The world wide web
      • 1989
  • Media Convergence
    • 'Every story being told'
    • 'Every brand being sold'
    • 'Every consumer being courted across different media platforms'

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