news corp

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  • news values
    • audience identification
  • IMPACT
    • news values
      • audience identification
    • threshold
      • the bigger impact the story has, the more people it affects
        • 1 person dies-its ok, 20 people die...its a big thing
  • pragmatics of media coverage
    • threshold
      • the bigger impact the story has, the more people it affects
        • 1 person dies-its ok, 20 people die...its a big thing
    • frequency
      • IMPACT
      • events that occur suddenly
        • frequency
          • motorway pile ups, murders and plane crashes
        • negativity
          • bad news is more exciting than good news
            • deaths, tragedies, poor weather condition is always rated above positive stories e.g. royal wedding
        • unexpectedness
          • out of the ordinary stories are more likely to go on news compared to everyday occurrence
            • unexpectedness
            • "if a dog bites a man, that's not news...if a man bites a dog...thats news!" Charles A Dana
              • out of the ordinary stories are more likely to go on news compared to everyday occurrence
              • unambiguity
                • events easy to grasp make better for copy, compared to  those open to more than one interpretation
              • Marie Ruge analysed international news stories to find out what they had in common
                • personalisation
                  • people are interested in people.
                    • stories centered on a person (celeb) more popular  and more likely to make front cover
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