where the product is sent by the artist/label e.g. itunes
2 of 10
Marketing
Making the public aware of the product/making the product visible to the public
3 of 10
consumption
audiences owning/buying/using the product
4 of 10
cross media convergence
the combining of 2 or more mediums e.g. music and film with skyfall and adele
5 of 10
technological convergence
the coming together of a range of media functions into 1 device. e.g. smartphones/ipods
6 of 10
synergy
the interaction or cooperation of two or more organizations to produce a combined effect greater than the sum of their separate effects
7 of 10
horizontal integration
when major media organisations aquire or merges with similar media companies. e.g. major record labels covering a wide range different genres to boost products
8 of 10
vertical integration
engaging on a joint business venture by 2 or more companies
9 of 10
conglomerate
a conglomerate owns a range of different media forms e.g. sony corp has sony music, sony pictures, sony entertainment as well as selling phones etc
10 of 10
Other cards in this set
Card 2
Front
where the product is sent by the artist/label e.g. itunes
Back
Distribution
Card 3
Front
Making the public aware of the product/making the product visible to the public
Back
Card 4
Front
audiences owning/buying/using the product
Back
Card 5
Front
the combining of 2 or more mediums e.g. music and film with skyfall and adele
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