Minority influence and social change A01

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  • Minority influence and social change AO1
    • The augmentation principle
      • Risk involved= people take them more seriously
        • E.g Suffragettes- Emily Davison died by jumping in front of a horse
    • The role of conflict
      • We examine the minority position, may result in moving forward
        • e.g animal rights= social change
    • Consistency
      • Over time minority taken more seriously
        • E.g meta-analysis 97 studies Wood et al, more consistent= change majorities views
    • Drawing attention to an issue
      • Minority view point creates conflict
        • e.g Fathers4Justice = father's rights


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