Media Video Games

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  • Media - Video Games
    • Media Ownership
      • Companies who own production
      • Successful companies
      • Vertical integration
        • Convergence
          • Media Ownership
            • Companies who own production
            • Successful companies
            • Vertical integration
              • Convergence
                • Horizontal Integration (Synergy)
            • Horizontal Integration (Synergy)
    • Hypodermic needle
    • Convergence
      • The combining of two or more mediums
      • Happens when video games come together with other aspects of media
        • E.G a soundtrack from Eminem appearing in a videogame
  • Sales worldwide
    • Multi-national corporation e.g. Microsoft, Sony and Nintendo
    • Distribution
      • Sales
    • Marketing and promotion
      • Distribution
        • Sales
    • Reviews, articles and merchandise
      • Marketing and promotion
      • Advertisements, trailers, pop ups, billboards and magazine ads
        • The idea that people watch/read media texts and believe every part of every media message they are told.... potentially brainwashing them
          • Hypodermic needle
          • If the hypodermic needle model is believed then the audience are passive
        • Effects of playing Video Games
          • Media - Video Games
            • Convergence
              • The combining of two or more mediums
              • Happens when video games come together with other aspects of media
                • E.G a soundtrack from Eminem appearing in a videogame
          • Temperament theory
            • if applied to video games... the temperament theory explains that people will not generally be affected or traumatised by violent video games unless its in their nature to do so in the first place
          • Desensitisation theory
            • becoming accustomed to something so that it no longer provokes a reaction
              • Adam Lanza and the Sandy Hook school murders
        • Social Learning theory
          • Effects of playing Video Games
            • Temperament theory
              • if applied to video games... the temperament theory explains that people will not generally be affected or traumatised by violent video games unless its in their nature to do so in the first place
            • Desensitisation theory
              • becoming accustomed to something so that it no longer provokes a reaction
                • Adam Lanza and the Sandy Hook school murders
          • we learn behaviours by  copying the values and beliefs of role models - we learn from watching others.
        • Often used by bigger companies as different elements work together to promote linked products across the world
          • Synergy
            • the simultaneous release of different products which boost the sales of both

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