Make sure you have a good understanding of the main institutions and their off shoots in British media. BBC(2,3,4), ITV(2,3,4), CHANNEL 4(E4, MORE4) ETC. Have a good understanding of which film companies are independents( film4, lionsgate, summit) and which are majors or part of conglomoerates(MGM, PARAMOUNT, 20TH FOX). For advertising(both viral and mainstream), consider the global reach of the company and whether they are one the major brands or companies.
What are media institutions?
- Media institutions are the company that created the text to promote their product or their…