Vaccine Crisps
- Created by: Birdy234
- Created on: 17-05-17 09:07
View mindmap
- V.A.C.C.I.N.E - C.R.I.S.P.S
- Viral Marketing
- "Wanted to connect with a smart, social audience" - Rupert Preston
- Monsters 2010 - used social media to spread advertisement for the film
- Spread their 'Infected Zones' campaign
- Links to augmented reality and convergence
- Augmented Reality
- Monsters' infected zones campaign
- Scan QR codes to access additional content on the film
- Link to Viral Marketing and convergence
- Convergence
- Using phones, ipods, ipads and computers
- Multi-purpose devices
- Crowd sourcing
- Iron Sky
- Naming characters
- Designing space ships
- playing as extras
- Paying to access additional content online
- Buying 'war bonds' as shares in the film
- Getting the audience involved in the creation process (can link to enhanced experience or audience participation)
- Iron Sky
- Crowd funding
- Iron Sky
- Naming characters
- Designing space ships
- playing as extras
- Paying to access additional content online
- Buying 'war bonds' as shares in the film
- Iron Sky
- Immersion
- Avatar
- Purchasing 3D technology at IMAX cinemas
- Avatar
- Niche Audience
- Monsters
- "Aimed at a smart, social audience" - Rupert Preston
- Monsters
- Enhanced experiences
- Avatar
- 3D viewing at IMAX cinemas
- Interactive website
- Iron Sky
- Participatory factors
- Avatar
- Revenue streams
- Crowd sourced aspects
- Iron Sky
- Additional content
- Participation
- Comic books
- Avatar
- Toys
- Comics
- Video Games
- Interactivity
- Avatar
- Interactive and regularly updated website
- Avatar
- Synergy
- Avatar
- Toys
- Video Game
- Avatar
- Participatory Cinema
- Iron Sky
- Simbiotic marketing
- Toys
- Video Game
- Coca Cola
- Viral Marketing
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