Maybelline 'That Boss Life'
- Created by: Ellen.B
- Created on: 03-01-20 11:13
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- Maybelline 'That Boss Life'
- The advert was previously only available to see on YouTube
- Due to the make-up being advertised by a GAY MAN
- Unavailable to mainstream audience e,g TV
- First man in a Maybelline advert
- Has since been removed from YouTube by Maybelline
- Found elsewhere; Vimeo
- Due to the make-up being advertised by a GAY MAN
- There is a one-dimensional camp stereotype
- Effeminate
- Playful/ Flirty
- 'NEW Big Shot Mascara'
- NEW - NYC
- Maybelline NY
- NEW - NYC
- Gay men portrayal
- Not 'real man'
- Small bottle and positioning of bottle appears phallic
- Wear makeup
- Drag queens?
- Bad and over-the-top makeup
- Drag queens?
- The sparkles and gold make gay men look glitzy and flamboyant
- Gold is Garish and so are gay men
- Closeted gay men are the same but sexually confused
- Not 'real man'
- The advert was previously only available to see on YouTube
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