blogs, podcasts and vlogs

ZOELLA : PERSONAL BLOG  - categorised into BEAUTY, FOOD, LIFESTYLE, PLACES, STYLE, SHOP. author: Zoe Sugg, has a linking vlog on YouTube.

target audience?- young girls, gen y, 13-18 yrs

challenges traditional media: news-like events online, links to a YouTube channel, users/readers can comment or share the blog post and vlog post.

WALMART: CORPORATE BLOG advertises jobs, whats going on inside the company

TRAVELS OF ADAM: GENRE BASED TRAVEL BLOG details about him and where he plans on going in the coming months, posts on food, travel, city guides -- gay travel, mens fashion and lifestyle.

• Iran and Syria disabled the internet to stop bloggers criticising their governments.

• In Singapore, two chinese men imprisoned for anti-muslim remarks

• In Myanmar, Nay Phone Latt was sentenced to 20 years for drawing a cartoon that  mimicked the head of state.

bloggers have lost jobs due to their blogs/posts on social media:

Mark Jen got dream job at Google, fired a month later for his personal blog where he shared his thoughts and views on his job.

PR Chief Justine Sacco, fired from her company IAC after tweeting "Going to Africa. Hope I don't get AIDS. Just kidding. Im white!"

democratisation : everyone can post what they want. ^GOOD: voice can be heard.                     ^BAD: can be offensive, but can't pick+choose who's opinion we hear

blogging impact on institutions:

• CAN BE A VEHICLE TO LINK POTENTIAL AUDIENCE WITH YOUR PRODUCT
•  NEGATIVE VIEWS CAN HAVE NEGATIVE IMPACT ON INSTITUTION

WILL IT GET BORING? PRODUCERS HAVE TO KEEP CONTENT FRESH

MORE BLOGGERS- MORE COMPETITION - MORE DIFFICULT FOR PEOPLE TO MAKE THEIR MARK --- SATURATED MARKETPLACE

TWO STEP FLOW--- SHARING, WHEN BLOGGERS TEND TO BECOME MORE WELL KNOWN, WHEN THEY GET MORE LUCRATIVE SPONSORSHIP DEALS

PODCASTING : USING INTERNET TO MAKE DIGITAL RECORDINGS OF BROADCASTS AVAILABLE FOR DOWNLOAD ON COMPUTER OR MOBILE DEVICE.

advantages for audience : audience control, can choose when they listen. audience have stronger connection, as they can hear the voice of the presenter rather than reading.

issues for institutions : COPYRIGHT - content can be transferred to portable devices without restriction. SCHEDULING - audience wont be tuning into a programme when the station wants them to. AUDIENCE FRAGMENTATION - broadcasting of all types becoming more and more aimed at people with niche interests.

types: original content (sole purpose of distribution via podcasts, ANYTHING) re-purposed (re-purpose content as podcasts in video/audio formats) reference (old content gets new life eg historical speeches) professional (podcasts that have professional interviewers, audio engineering and editing.) content categories (arts, business, comedy etc)

Narrowcasting - Broadcasting of all types is becoming increasingly
 orientated towards providing for specialist or niche interests  

Media institutions therefore are unable to reach a WIDER audience which
in turn effects the amount of money advertisers are willing to pay!

Could there be too much information being transmitted???

Is there too much choice for the audience to choose from?

QUANTITY ISNT ALWAYS QUALITY

VLOG: a blog in which the postings are video form

how have vlogs made a cultural impact? -- young people gravitate towards internet, source of information

vlogs impact on the news? -- vlogs that look at peoples lives, different info

microblogging: putting out small amounts of content, captures a moment of time. eg Twitter, 140 characters: fast and instant

post modernism -- post-modernism can be applied to texts and topics in this unit. post-modernist culture can be reflected in or constituted by media texts.