Gamification MOOC Week 1

My notes for the first week of this MOOC on Coursera by Kevin Werbach at University of Pennsylvania

https://class.coursera.org/gamification-004/

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  • Created by: TomCorf
  • Created on: 06-02-15 15:44
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  • Gamification 'The use of game elements and game design techniques in a non game context
    • Case studies
      • Nike +
        • tracking data
        • Compete with and get encouragement from friends
      • Weight Watchers groups as a team activity
      • Free coffee after ten purchases from Starbucks
      • Credit card airmiles
    • Why study gamification?
      • An emerging business practice
      • Games are powerful things
      • Lessons from psychology, design, strategy, technology
      • It's harder than it appears
    • Where gamification can add value and motivation
      • External
        • Marketing
        • Sales
        • Customer engagement
        • Example: ClubPsych
      • Internal
        • HR
        • Productivity enhancement
        • Crowdsourcing
        • Example: Microsoft inter-office competition to spot language bugs
      • Behavior change
        • Health and wellness
        • Sustainability
        • Personal finance
        • Example: reward non speeding drivers for not speeding
  • goals and challenges
    • Nike +
      • tracking data
      • Compete with and get encouragement from friends
  • Augmenting the experience of 'real world' running
    • Zombies RUN!
      • Case studies
        • Weight Watchers groups as a team activity
        • Free coffee after ten purchases from Starbucks
        • Credit card airmiles
  • Game elements - 'the toolbox'
    • Progression
    • Avatars
    • Gamification 'The use of game elements and game design techniques in a non game context
      • Why study gamification?
        • An emerging business practice
        • Games are powerful things
        • Lessons from psychology, design, strategy, technology
        • It's harder than it appears
      • Where gamification can add value and motivation
        • External
          • Marketing
          • Sales
          • Customer engagement
          • Example: ClubPsych
        • Internal
          • HR
          • Productivity enhancement
          • Crowdsourcing
          • Example: Microsoft inter-office competition to spot language bugs
        • Behavior change
          • Health and wellness
          • Sustainability
          • Personal finance
          • Example: reward non speeding drivers for not speeding
  • Points
    • Game elements - 'the toolbox'
      • Progression
      • Avatars
  • Quests/ Goals
    • Social graph - your friends /connections /competitors
      • Badges
        • Business
          • Non-Game Contexts (objective other than success in the game)
            • Social impact
        • Social impact
        • Interesting organisations and experts
          • Serious games initiative
          • Games for change
          • Bunchball
          • Badgeville
          • Jesse Schell (TED talk link)
          • Jane McGonigal (TED talk link)

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