Ethical marketing
- Created by: Aimee carlaw
- Created on: 22-09-19 17:09
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- Ethical marketing
- An ethical decision is both legal and meets the expectations and principles of consumers
- Why might a business behave ethically
- Founder wants to deal with an issue they feel strongly about
- Business may have been set up as a social enterprise
- Appeals to customers by meeting their expectations
- Gives competitive edge
- To avoid breaking the law or failing to meet regulations
- Founder wants to deal with an issue they feel strongly about
- How to ensure they are behaving ethically
- Ensure their is no invasion of privacy while carrying out market research
- Make sure unfair or inappropriate conclusions are not made by stereotyping
- Avoid targeting vulnerable customers
- Make the product available to all
- Ensure the product doesn't harm the enviroment
- Ensure adverts are truthful
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