Marketing

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  • Marketing
    • market segments
      • age
      • Gender
      • Area
      • Lifestyle
    • Product lifecycle
      • Development
      • Launch
      • Growth
      • Maturity
      • decline
    • Marketing mix
      • Price
        • high enough to make profit
          • low enough that customer will buy
      • Product
        • Must be what the customer wants
      • Place
        • The customer must be able to access the  product
      • Promotion
        • To ensure customers know about the product
    • Benefits of effective marketing
      • Market growth
        • An increase in demand for a product
      • Market share
        • The percentage of a businesses total sales over a period
      • Market  leader
        • Brand that has the largest share of a market
    • Benefits of branding
      • Quality imagine
      • Customer  loyalty
      • higher  prices
      • easier product launches
    • Drawback of branding
      • High maintenancecost
      • Damage fro, one product
      • loss of loyalty if you are just paying for a name
    • Pricing strategies
      • Low price
        • Price is lower than competitors
      • High price
        • Higher than competitors
      • Protmontisl pricing
        • Lower than normal for a short time
      • cost-plus pricing
        • Pertentagw is added on top of cost of making
      • Psychological pricing
        • Make it look cheaper than it is eg 99p
    • Field research
      • Desk research
        • Looking at existing information
          • Advantages
            • Easy to obtain
            • Decisions ca nbd made quickly
            • cheaoer
          • disadvanages
            • Might not be useful
            • May not be relevant
            • May be bias
      • Gathering new information
        • Advantages
          • More up to date
          • More revlavrnt -for a specific cause
        • Disadvantags
          • Can be expensive
          • Time consuming
          • Need to be trained to carry out

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