Use of technology in marketing

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  • Technology in marketing
    • Social media gains customer information
      • Helps target product at consumers who will be most interested
        • Increases sales
    • Gain access to more customers
      • Set up a website
        • Sales, market share and profit increase
          • More potential consumers can use e-commerce
    • Websites have competitions and games to attract attention
      • Greater chance of them browsing web and buying something
    • Posting online survey is a simple way of gathering info from existing customers
      • Help improve customer satisfaction
    • Use email and mailing lists
      • Improve comunication
    • Apps can be downloaded
      • Provide latest info to consumers

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