Marketing

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  • Marketing
    • Market segmentation
      • Age
      • Gender
      • Geography
      • Income
    • Market research
      • Size of target market
      • Needs and wants
      • What competitors are doing
    • Market research
      • Desk
        • Easily accessible
        • No competitive advantage
        • May be out of date
      • Feild
        • Personal interview
          • Can gather feelings
          • Expensive and time consuming
        • Questionnaire
          • Easy to analyse
          • Can only ask basic questions
    • Marketing mix
      • 4 P
        • Product
          • Actual good or service
          • Packaging
          • Brand name
          • After sales service
        • Price
          • Amount of money consumers pay
          • Premium price
            • Charging more then similar product
          • Competitive price
            • Setting a similar price to rivals
          • Low price
            • Setting a lower price then rival
        • Promotion
          • Tv
            • Appealing as uses sound and visual
            • Expensive and short lived
          • Social media
            • Global audience
            • Viewer not look at advert
          • Sales promotion
            • BOGOF
        • Place
          • Where the product is sold
          • Including retail, catalogues and technology
          • Legal restricitions
            • sold from licensed premises

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