Conformity Explanations

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  • Conformity Explanations
    • Asch's Study
      • After experiment, participants asked why
        • Not to stand out by looking stupid
        • Not to be an outcast
        • Not to spoil experiment
        • Inaccurate perception due to positioning
        • Give a good impression of themselves
        • Showed they were responding to group norms
          • Compliance
            • Public agreement, private disagreement
              • Conform to majority
              • Only lasts as long as group pressure
    • Normative Social Influence
      • Conforming due to need for social approval
        • To be respected, not rejected from others
      • Results in public agreement, but unchanged private opinion
      • Compliance
        • Public agreement, private disagreement
          • Conform to majority
          • Only lasts as long as group pressure
      • Explains conformity in unambiguous situations
    • Informational Social Influence
      • Conforming due to feeling the group knows better
        • To fulfil need to be right and be confident
      • Internalisation
        • Agreeing both publically and privately
          • Belief remains when group pressure removed
      • Often when people are uncertainty, possibly due to difficulty
      • Explains conformity in ambiguous situations

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