types of conformity and explanations

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  • Created by: cieran32
  • Created on: 31-05-18 13:04
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  • types of conformity and explanations for  conformity
    • types of conformity
      • identification- accepting influence because of a desire to be associated with a group
      • internalisation- conforming because of an acceptance of their views
      • identification has elements of compliance and internalisation
      • compliance- conforming to gain approval
    • evaluation
      • research support for normative social influence (Perkins et al)
      • difficulties distinguishing between compliance and internalisation
    • explanations for conformity
      • informational social influence- based on an acceptance of information from others as evidence about reality
        • more likely if situation is ambiguous  or where others are experts
      • normative social influence- conformity based on the desire for approval
        • more likely to occur when individual believes they are under surveillance by the group

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