conformity types and explanations

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  • conformity- types and explanations
    • types of conformity- 3 ways people conform as suggested by Kelman
      • compliance
        • going along with others
        • public- superficial change
        • behaviour or opinion stops when group pressure stops
        • privately don't agree
      • identification
        • conform to opinions or behaviour of group we value- identify and want to be a part
        • public change, privately dont agree
      • internalisation
        • change of behaviour and opinions publicly and privately
        • accept the group norms
        • permanent change- persists in the absence of others
    • explanations for conformity
      • normative social influence
        • emotional process
        • an explanation of conformity that says we agree with the opinion of the majoirty because we want to be accepted, gain social approval and be liked
        • results in compliance or identification
        • Untitled
      • informational social influence
        • cognitive process
        • need to be right, gain knowledge
        • an explanation of conformity that says we agree with the opinion of the majority because we believe its correct- we accept it because we want to be correct as well
        • likely to happen in ambiguous situations
        • also happens if a person is seen as the expert
        • results in internalisation

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