Conformity

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Definition of Conformity:
a form of social influence where group pressure, real or imagined, results in a change in behaviour.
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Conformity includes:
1) Change in behaviour....... 2) A group (membership group or reference group)........3) Pressure, real or imagined
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Normative social influence:
an explanation of conformity which is a result of people's need to be seen as part of the group and not going against the norms of the group. The individual wants to be liked and respected by the group.
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Informational social influence:
an explanation of conformity which is a result of people's need to be right. The individual turns to others in situations of uncertainty and conforms because others are thought to have more knowledge.
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Compliance:
a type of conformity: conforming to the majority but not really agreeing with them; public agreement but private disagreement.
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Card 2

Front

Conformity includes:

Back

1) Change in behaviour....... 2) A group (membership group or reference group)........3) Pressure, real or imagined

Card 3

Front

Normative social influence:

Back

Preview of the front of card 3

Card 4

Front

Informational social influence:

Back

Preview of the front of card 4

Card 5

Front

Compliance:

Back

Preview of the front of card 5

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