Blinded by the Light
- Created by: Rhiannon varley
- Created on: 07-03-22 13:26
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- Blinded By The Light CSP
- FUNDING
- Blinded by the light cost around 15M to make. Bend it films developed the film with support from Levantine films and ingenious media
- Levantine films is an independent production company that had major successes with hidden figures in 2016, which grossed 230m at the worldwide box office
- The ingenious group is an investment company that invests money in projects that have the potential to deliver future profits.
- PRODUCTION
- Adapted from a book called ‘greetings from Bury Park by Sarfraz Manzoor. The memoir outlined his experiences growing up in Luton in the 1980s and discovering the music of Springsteen.
- Co-written and directed by Gurinder Chadha who had a smash hit in 2002 with her film Bend it like Beckham.
- DISTRIBUTION
- Blinded by the light was picked up by new line cinema at the 2019 Sundance film festival, after a bidding war with other major film distributors.
- The all night audience following the world premiere at the Sundance, film festival in Jan 2019 guaranteed the film a major global cinema release which may films never archive
- The film was released in cinemas worldwide in August 2019. The DVD release followed in December 2019 and distributed by Paramount home entertainment - A Viacom company
- Previously offered for sale at the 2018 Cannes film festival but did not attract a buyer at that point although UK distribution was secured by eOne entertainment, a Canadian media company.
- Deal with Amazon Prime secured in early 2020 for streaming in the UK
- Blinded by the light was picked up by new line cinema at the 2019 Sundance film festival, after a bidding war with other major film distributors.
- Promotion & Marketing
- Blinded by the light was backed by a major international marketing campaign
- Traditional marketing; Trailer Film Poster with review Quotes etc
- Premieres- London, Luton and Ashbury Park, New Jersey Attended by Bruce Springsteen
- Heavy social media presence, Facebook, Twitter, instagram, YouTube
- Interviews with writer, director and stars across TV, radio, newspapers and magazines.
- RECEPTION AND BOX OFFICE
- Positive word-of-mouth marketing but poor box office figures - just $18m box office against a $15m budget which means the film most certainly lost money when factoring in the global marketing campaign.
- Rival studios argued that Warner Bros should have begun with a limited release to build audience interest and that the films August date was too close to that of yesterday, a film with some surface similarities.
- FUNDING
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