Assumptions
- Created by: m1laxx
- Created on: 02-02-23 13:59
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- Assumptions of Approaches
- Cognitive
- 'Behaviour is a product of information processing.' Our minds use internal process (reasoning, remembering) that help us make sense of the world around us
- 'The brain can be compared to a computer.' Computers and humans process information through three stages: input, processed, output.
- Behaviourist
- 'Behaviour is a learned response to environmental stimuli.' Classical (learning through association) and operant conditioning (rewards)
- 'Behaviour can be learned through observation and imitation.' Role models, model is given rewards, vicarious reinforcement with rewards.
- Social
- 'Wider culture and society influence people's behaviour.' Two types of culture: individualist and collectivist.
- 'Behaviour occurs in social context.' Conformity is one way social context affects our behaviour. Social situations influence behaviour.
- Biological
- 'Behaviour is influenced by our biology.' CNS (brain), Genes (and environment), neurochemistry (neurotransmitters).
- 'Behaviour is a product of evolution.' Natural selection
- Cognitive
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