Argyle(1994) motivational systems

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  • Argyle (1994) has identified motivational systems which he claims are at the roots of social behaviour
    • Sex
      • flirting, making love
    • Dependency
      • being comforted or nurtured
    • Dominance
      • making decisions for other people, being 'bossy'
    • Biological needs
      • collective eating and drinking behaviours
    • Aggression
      • engaging in football violence
    • Affiliation
      • seeking the company and approval of others
    • Self-esteem and ego identity
      • being valued by others


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