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Reward/need Satisfaction Theory (Clore &
Byrne, 1974): the why...
Theory in a nutshell: "We are attracted to individuals whose presence is
rewarding for us" Evidence: See resource booklet; `Factors influencing the
formation of attraction' for detail.
Research has shown that the following have reward value:
Proximity ­ Physical closeness we are social animals and need to be with
others (affiliation)
Exposure and Familiarity ­ Proximity increases possibility of interaction
(exposure) which leads to familiarity. We like familiar things and find
them rewarding.
Similarity - "Birds of a feather flock together" This is rewarding as people
who think like us make us feel more confident of our own opinions
which boosts our self esteem. We also think that people like us will like
us, so we like them. This is called:
Reciprocal Liking ­ "I like you because you like me!" If you know
someone likes you it makes you feel good and so is rewarding.
Physical Attractiveness According to the attractiveness stereotype (Dion
et al 1972) we think attractive looking people have more attractive
personalities , and we are rewarded with kudos of being with an
attractive person
So where is the evidence for all this?…read more

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Proximity: Liking People who are
Nearby
· The single best predictor of attraction
· Where we live & work influences the friends we make.
"If you can't be with the one you love,
honey, love the one you're with."…read more

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Proximity: Liking People who are Nearby
Evidence: Westgate West: Housing at MIT ~1949
(Festinger, 1950)
· "Contrary to popular belief, I do
· Close friends: not believe that friends are
­ Next door neighbours: 41% necessarily the people you like
­ Two doors down: 22% best; they are merely the
people who got there first." (Sir
­ Opposite ends of hallway: Peter Ustinov, 1977)…read more

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Why does Proximity Work?
Availability:
More likely to meet, so more likely to form
a relationship.
Mere exposure
The more often people are exposed to an
object, the more positively they evaluate
that object: Humans like familiar things,
they make us feel safe and happy ­ which
is rewarding.…read more

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Exposure/Familiarity Research Evidence
(Moreland & Beach, 1992)
· Procedure
­ Four women and a classroom
­ 4 women attended class
· 1 women 0 times
· 1 woman 5 classes
· 1 woman 10 classes
· 1 woman 15 classes
­ Students rate women on traits at end of
semester
­ Results The more classes the woman attended,
the more favorable her ratings became.…read more

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Comments

Raj Aujla

Hey, have you got an essay on the maintenance of relaionships?

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