A01: Gender Bias
- Created by: theninjaemu
- Created on: 28-03-18 10:53
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- A01: Gender Bias
- Alpha Bias
- Differences between sexes are exaggerated
- Usually devalue females in relation to males
- E.g. Freudian theory
- Freud saw femininity as failed masculinity
- He believed women formed weaker superegos than men
- This meant he saw a woman's sense of morality as weaker than that a man
- Beta Bias
- Differences between sexes are ignored or minimised
- Studies usually assume findings can be applied to both males and females
- E.g. Fight or Flight response
- Early research into the response was conducted exclusively on male animals
- Researchers then assumed the findings were universal
- Androcentrism
- Any behaviour that deviates from the 'norm' is seen as unusual
- Lots of psychological research comes from studying all male samples
- This male behaviour is seen as the 'norm'
- This means female behaviour is often mis-understood
- E.g. PMS
- PMS is seen to medicalise female emotions such as anger, by explaining them in hormonal terms
- If a man gets angry, it is seen as a rational response to external pressures (Brescoll and Uhlman, 2008)
- Alpha Bias
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