Visual Cognition

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  • Created by: mint75
  • Created on: 26-04-15 15:37

1. What is a temporal hierarchy?

  • The speed at which pictoral information is recovered
  • Different forms of information take different amounts of time to recover from visual input
  • Another name for iconic memory
  • Knowledge of how objects behave and appear arranged in a hierarchy of highest to lowest frequency
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2. What does evidence suggest about visual reasoning?

  • Humans naturally adopt mental simulation strategies, reflecting how problem solving+perception are closely linked
  • The only way humans solve visual problems is through deductive reasoning
  • Visual reasoning is a purely physical process, there is no cognitive abilities utilised

3. In the early stages of visual processing model, which stage has the slowest readout and which has the fastest readout?

  • Equally fast
  • Both stages co-occur
  • Visual code=fastest, name code= slowest
  • Name code=fastest, visual code=slowest

4. What did Posner & Mitchell (1967) find?

  • Pps were slowest at vowel matches and fastest at consonant matches
  • Pps were all fastest when repsonding to physical form matches and slowest when responding to consonant matches
  • Pps were equally fast at all matching tasks
  • Pps were all faster at responding to name matches rather than physical

5. What did a mental transformation study using rotated letters by Cooper&Shepard (1973) show?

  • That pps mentally simulated the physical event of a rotated letter in order to efficiently perform during matching
  • Pps retrieved the information of the letter form from the visual code
  • That there was evidence of a visual code store during matching
  • That mental simulation was not an efficient way of completing matching tasks

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