Unit 1 Key Terms (1)
- Created by: hannahx
- Created on: 01-01-13 16:29
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2. those organisations involved in processing or retreiving the raw materials from the primary sector into finished or semi-finished products
- secondary sector
- tertiary sector
- primary sector
3. signs, logos, symbols or words displayed on a company's products or on its advertising including sounds or music, which distinguish its brand from those of its competitors
- trademark
- patent
- copyright
4. a report describing the market strategy, operational issues and financial implications of a business start-up
- business plan
- cash flow forecast
- marketing
5. the anticipation and satisfying of customers' wants in a way that delights consumers and also meets the needs of the organisation
- marketing
- market research
- demand
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