Media Studies Theorists 0.0 / 5 ? Media StudiesTheoryA2/A-levelAQA Created by: HdohertyCreated on: 20-01-20 23:02 Saussure The signifier and the signified 1 of 33 Barthes Denotation and connotation, as well as action/enigma codes of narratives 2 of 33 Todorov Narratology - narrative arc (equilibrium, dis-equilibrium; new equilibrium) 3 of 33 Neale Repetition and difference; predictable pleasure and innovation; borrowing genre ideas 4 of 33 Levi-Strauss Binary opposition 5 of 33 Baudrillard Postmodernist theory; hyperreality and simulacra 6 of 33 Hall 'In' and 'out' groups and marginalisation 7 of 33 Gauntlett Pic 'n' mix identity; media as a tool to enable value transference, offering diversity 8 of 33 Van Zoonen Pejorative stereotypes of women's roles; women = objects, men = spectacle 9 of 33 Hooks Media reflects the values of the white male; black women are represented as lower status - intersectionality 10 of 33 Butler Gender performing and gender trouble (fluid vs fixed); repeated 11 of 33 Gilroy Post-colonial theory; ethnic minorities are dehumanised in the media 12 of 33 Mulvey Male gaze/female gaze 13 of 33 Wolf The beauty myth - unachievable beauty standards 14 of 33 Cohen Moral panics caused by media representations; folk devils 15 of 33 Bandura Social learning theory; imitation of behaviour through repeated exposure; Bobo doll experiment 16 of 33 Hall Reception theory; preferred, negotiated and oppositional readings 17 of 33 Gerbner Cultivation; mean world syndrome 18 of 33 Jenkins Fandoms; textual poaching (active audiences); participatory culture 19 of 33 Shirky 'End of audience'; increased activism and prosumers; Web 2.0 20 of 33 Fiske Audience power; audiences interpretations are more important than the media's original messages 21 of 33 Blumler and Katz Uses and gratifications - surveillance, personal identity, social relationships, escapism/diversion 22 of 33 Dyer Utopian solutions - intensity, transparency, abundance, community, energy 23 of 33 Katz and Lazarfeld Two-step flow theory; opinion leaders get info and the pass on their interpretations to their audience 24 of 33 Curran and Seaton Oligopoly; the media doesn't take risks; formulaic; originality 25 of 33 Hesmondhalgh Vertical (own means of production, distribution and exhibition) and horizontal integration (owning the market of media, i.e. films) 26 of 33 Althusser Hegemony and dominant values 27 of 33 Pierce Iconic, indexical and symbolic signs 28 of 33 Propp Character types and their functions 29 of 33 Altman Semantic elements. - micro, mise en scene, character, etc; syntactic elements - macro., themes, messages, etc. 30 of 33 4 representations of non-whites Infantalise, dehumanised, essentialise, primitivise 31 of 33 Public Service Broadcaster Remit Appeal to a diverse audience (CAGE); represent British culture; Channel 4 - commercial broadcaster; BBC4 - TV license fee 32 of 33 Scandi-Noir conventions Frequent images of water; low-key lighting; chiaroscuro; dull thematic palette; lone protagonist; industrial setting 33 of 33
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