Media Studies Intros

TV:
Globalisation

• Globalisation refers to the interconnectedness of the world via importing and exporting Tv content and involves the exchange of cultural values
• Digital technology plays a key role in Globalisation - digital Tv allows content to be accessed by international audiences
• Importing content is important - as demand increases due to new 24/7 channels - reruns become boring and original content is expensive to create
• Exporting is important as creation of original content is expensive - higher viewing figures so more attractive to advertisers and distributors - earn revenue
• Breaking Bad (2008, Vince Gilligan), Doctor Who (2014, Ben Wheatley), and BBC News at Six (2014, James Harding)

Distribution:

• Distribution refers to the delivery of Tv content to audiences through a range of channels
• Using a range of channels is an important part of the distribution strategy to appeal to a wide range of audiences - domestic and international - high viewing figures - attractive to advertisers and distributors - earn revenue
• Direct channels - vertical integration= producers both produce and broadcast content
• Indirect channels - need an intermediary who buys the rights to distribution

Marketing:

• Marketing refers to the promotion of Tv content to both domestic and international audiences
• Range of marketing strategies are important to appeal to a range of audiences
• Marketing is important to raise awareness and interest of Tv show - high viewing figures - attractive to advertisers and distributors - earn revenue
• Indirect marketing - trust and loyalty to build an audience
• Direct marketing - directly selling Tv content to an audience
• WOM plays a key role in marketing as it raises awareness globally

FILM:
Genre:

• Refers to the classification of films into categories based on shared codes and…