internalisation is when someone genuinely agrees with the opinion of the group both internally and externally. change is permanent. persists even when alone.
3 of 22
what are the characteristics of identification?
we identify with the group and value the opinion. publicly change beliefs - not always privately.
4 of 22
what are the characteristics of compliance?
changes publicly, never privately. superficial change which resides once group pressure is removed.
5 of 22
what re the two explanations for conformity?
ISI and NSI
6 of 22
what do they stand for?
Normative and informational social influence
7 of 22
what are the basic human needs that the social influences stem from?
the need to be liked (NSI) and the need to be right (ISI)
8 of 22
what is ISI about?
its about who has the better information? you or the group.
9 of 22
what kind of process is ISI?
cognitive because its to do with what you think
10 of 22
in what situation is ISI more common
when you are not confident or familiar with a topic that you believe others have more chance of being right about.
11 of 22
give two other situations where ISI is likely to occur?
when presented with something new. when in a crisis situation.
12 of 22
why does NSI happen?
because people want to abide by the social norms and rules to appear normal and liked.
13 of 22
what kind of a process is NSI?
emotional rather than cognitive
14 of 22
when is NSI most likely to occur?
when around strangers and other people who you want to like you.
15 of 22
who conducted a study researching ISI?
lucas et al.
16 of 22
what did he do?
he gave students maths problems either tricky or easy
17 of 22
what did the study show?
that there was greater conformity to incorrect answers when the question was more difficult.
18 of 22
what is a criticism of NSI
there are individual differences. some people don't feel the need to conform in order to be liked.
19 of 22
what are people called when they have a greater need for affiliation?
nAffiliators
20 of 22
can both processes be involved at one time (ISI&NSI)
Comments
No comments have yet been made