Daily schedule devoted to a particular genre- (Example)-Channel 5 'zones' American crime dramas like CSI Miami. The hope is that fans of the genre will stay with the channel to watch all the programmes in the ‘zone’. – this makes the chanel reliable
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Where a particular programme is scheduled at the same time everyday – (Example)-The Glades is on every day at 11 am on .
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Flagship Programme
This is a programme that is important for the channel. This may be because it brings in high ratings, commands a powerful place in the schedule or is long-running and therefore has a loyal audience. Examples- CSI- Alibi. A channels ‘trademark’
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Serial
A serial has a set amount of episodes. It is made up of one narrative split into episodes, with one episode following directly on from another. An audience would have difficulty understanding middle episodes of a serial if they had not watched prior
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Day Parting
Dividing the day into parts - Examples - afternoon house wives watch Jeremy Kyle. After school childrens cartoons
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Hammoking
Unpopular programmes are scheduled between two popular ones. Example- Alibi CSI Inspector De Luca CSI
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Block Programming
Scheduling similar programmes back 2 back. This retains viewership. Example- CSI ep 1 CSI ep 2 Cloo.
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Counter Programming
Switching up genres between shows- Example Cloo House MD on Wednesday CSI on Saturday
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Bridging
Stopping audiences change chanels by setting cliffhangers before adverts.
Programmers bank on how a WELL- KNOWN series pulls in the audience. The opposite of Hammoking by putting to unpopular/new shows before & after. Exmple- Inspector De Luca, Breaking Bad, True Detective.
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Counter Programming
Showing something to draw in a new/different audience while another chanel screens a major event: After The New Year Fireworks Sherlock season 3 was on.
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Theming
Themed weeks/days CSI all Wednesday Cloo
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Zoning
Daily schedule devoted to one genre, Chanel 5 zones American Crime drama such as CSI. the hope is that fans will stay with the programme & chanel.
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Marathon
The broadcast of several episodes of a television show (usually sequentially), or repeated airing of a film or programs of the same theme. This is often done over the course of several hours or days
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Pairing
Putting two similar programs or episodes of the same show on one after the other.
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Other cards in this set
Card 2
Front
Where a particular programme is scheduled at the same time everyday – (Example)-The Glades is on every day at 11 am on .
Back
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Card 3
Front
This is a programme that is important for the channel. This may be because it brings in high ratings, commands a powerful place in the schedule or is long-running and therefore has a loyal audience. Examples- CSI- Alibi. A channels ‘trademark’
Back
Card 4
Front
A serial has a set amount of episodes. It is made up of one narrative split into episodes, with one episode following directly on from another. An audience would have difficulty understanding middle episodes of a serial if they had not watched prior
Back
Card 5
Front
Dividing the day into parts - Examples - afternoon house wives watch Jeremy Kyle. After school childrens cartoons
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