advertising, media

?
  • Created by: melisa
  • Created on: 12-04-13 22:54
hyperdermic needle theory
injected by the message striaght away
1 of 42
cultivation theory
over time your affected
2 of 42
uses and gratification theory
highly active, uses the medium, product for particular purpose
3 of 42
marketing
customers aware of products... e.g posters, internet, word of mouth etc
4 of 42
scheduling
a time slot or day for a progamme to be placed for its target audience
5 of 42
promotion
the publicisation of a product to increase sales, or awareness
6 of 42
distribution
the way the media product is distributed, through its products
7 of 42
exhibition
to show a piece of work, a product. different channels and methods
8 of 42
regulation
a set of rules, to be followed by producers
9 of 42
convergent media
when more than one media or technology come together... e.g ipad, laptop
10 of 42
brand awareness
the product immediately recognisable to the public
11 of 42
competition
act of competing for audience, prize, profit
12 of 42
advertising?
way to sell products or something or to be known , for buyers, for the public
13 of 42
whats the purpose of advertising?
to sell or for the audience to know, get information. can gain audience
14 of 42
mass market advertising?
is aimed at reaching the largest number of people, but doesnt always reach the desired target audience
15 of 42
niche market advertising?
target market is carefully selected for age, gender etc. aimed just as that target audience
16 of 42
what 8 things advertising can do?
1. create awareness or customers attitudes 2. create a reputation 3. create and build brand awareness 4. send out a specific message 5. prompt a specific action 6. front of mind 7. inform the market that a new product is available 8. sell a produc
17 of 42
give some examples of advertising?
tv, internet, transport, magazines, posters logo, celebrity endorsement, cinema, talking, billboards, radio etc..
18 of 42
mass market advertising....
brand awareness, e.g McDonald, target mass audience
19 of 42
niche market advertising....
small, loyal. polo, sport players, high class sport
20 of 42
what are the 7 types of advertising?
banner advertising, billboard, ads in magazines and newspaper, leaflets and inserts, internet advertising and new media forms, film trailers and advertising, merchandising
21 of 42
what attracts an audience to an advert?
product, music or jingle, humour, tension, celebrity, ideology the message, mise en scene , typography, logo, narrative the storyline,...
22 of 42
dyers star theory?
audience were attracted to the celebrity because of their star personal
23 of 42
why is branding an important role ?
allows the audience to identify a product or company. high expectations from the brand
24 of 42
what 9 institutions are there?
marketing, scheduling, promotion, distribution, exhibited, regulation, convergent media, brand awareness, and competition
25 of 42
what are the 4 audience theories?
hyperdermic needle theory, cultivation theory, 2 step flow theory, and uses and gratification theory
26 of 42
2 step flow theory
your opinion is based on others opinions.
27 of 42
3 examples of brands
apple, addias, chanel
28 of 42
example of a campaign
britians and Ireland's next top model winning, miss Selfridge
29 of 42
example of product placement
just dance 4, in cher llyolds video oath
30 of 42
example of sponsership or endorsement
Cheryl Cole with L'oreal
31 of 42
marketing tools?
soundtracks, characters, slogan, tag line, use of celebrities
32 of 42
copyright?
gain permission to use images, texts, music for adverts
33 of 42
regulations?
set of rules
34 of 42
ASA, advertising standards authority?
role is to ensure ads are legal, decent, honest and truthful by applying the advertising codes
35 of 42
visual codes?
elements of a print text that you will focus on in order to understand its meanings, connotations and message
36 of 42
what are the 10 visual codes?
costumes, props, camera shot or angle, setting or location, gestures or expressions, colours, lighting, composition the rule of thirds, typography, layering
37 of 42
primary image
the main imageyhthe focusin the foreground
38 of 42
secondary image
everything else in the background
39 of 42
denotation
the physical object or the actual thing
40 of 42
connotation
is the meaning associated created
41 of 42
proximity
space or distance between
42 of 42

Other cards in this set

Card 2

Front

cultivation theory

Back

over time your affected

Card 3

Front

uses and gratification theory

Back

Preview of the front of card 3

Card 4

Front

marketing

Back

Preview of the front of card 4

Card 5

Front

scheduling

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

Medis
Media
See all Media Studies resources »