Minority Influence

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  • Created by: MHarker99
  • Created on: 04-10-16 17:18
Minority influence
One person/small group influences one person/small group/large group (Moscovici).
1 of 5
Consistency
Minority stay united and keep same views over time.
2 of 5
Commitment
Augmentation principle – personal sacrifices show minority not acting out of self-interest.
3 of 5
Flexibility
Minority should accept reasonable counter-arguments from majority.
4 of 5
Process of change
Majority thinks deeply about minority view, then snowball effect – minority view becomes majority.
5 of 5

Other cards in this set

Card 2

Front

Minority stay united and keep same views over time.

Back

Consistency

Card 3

Front

Augmentation principle – personal sacrifices show minority not acting out of self-interest.

Back

Preview of the back of card 3

Card 4

Front

Minority should accept reasonable counter-arguments from majority.

Back

Preview of the back of card 4

Card 5

Front

Majority thinks deeply about minority view, then snowball effect – minority view becomes majority.

Back

Preview of the back of card 5

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