Minority Influence 0.0 / 5 ? PsychologyConformityASAQA Created by: MHarker99Created on: 04-10-16 17:18 Minority influence One person/small group influences one person/small group/large group (Moscovici). 1 of 5 Consistency Minority stay united and keep same views over time. 2 of 5 Commitment Augmentation principle – personal sacrifices show minority not acting out of self-interest. 3 of 5 Flexibility Minority should accept reasonable counter-arguments from majority. 4 of 5 Process of change Majority thinks deeply about minority view, then snowball effect – minority view becomes majority. 5 of 5
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