Sex - Role Stereotypes.

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Sex-Role Stereotypes
A belief/attitude/view about what is typical/appropriate behaviour for males and females.
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Furnham and Farragher (2000)
Content analysis on British TV ads. The findings were consistent with sex role stereotypes that society has for males and females. Men were rarely shown in domestic settings and women were rarely shown in work settings.
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Evaluation
Subjective interpretations of ads. Cannot assume viewers are passively influences by stereotypes.
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Conclusion
Shows stereotypes can vary across cultures and across time.
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Adult gender stereotypes about infants. Katz and Zalk 1975 Baby X
Shows that how a baby is labelled as either male or female affects the way a baby is played with by adults.
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Other cards in this set

Card 2

Front

Content analysis on British TV ads. The findings were consistent with sex role stereotypes that society has for males and females. Men were rarely shown in domestic settings and women were rarely shown in work settings.

Back

Furnham and Farragher (2000)

Card 3

Front

Subjective interpretations of ads. Cannot assume viewers are passively influences by stereotypes.

Back

Preview of the back of card 3

Card 4

Front

Shows stereotypes can vary across cultures and across time.

Back

Preview of the back of card 4

Card 5

Front

Shows that how a baby is labelled as either male or female affects the way a baby is played with by adults.

Back

Preview of the back of card 5

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