A belief/attitude/view about what is typical/appropriate behaviour for males and females.
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Furnham and Farragher (2000)
Content analysis on British TV ads. The findings were consistent with sex role stereotypes that society has for males and females. Men were rarely shown in domestic settings and women were rarely shown in work settings.
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Evaluation
Subjective interpretations of ads. Cannot assume viewers are passively influences by stereotypes.
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Conclusion
Shows stereotypes can vary across cultures and across time.
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Adult gender stereotypes about infants. Katz and Zalk 1975 Baby X
Shows that how a baby is labelled as either male or female affects the way a baby is played with by adults.
5 of 5
Other cards in this set
Card 2
Front
Content analysis on British TV ads. The findings were consistent with sex role stereotypes that society has for males and females. Men were rarely shown in domestic settings and women were rarely shown in work settings.
Back
Furnham and Farragher (2000)
Card 3
Front
Subjective interpretations of ads. Cannot assume viewers are passively influences by stereotypes.
Back
Card 4
Front
Shows stereotypes can vary across cultures and across time.
Back
Card 5
Front
Shows that how a baby is labelled as either male or female affects the way a baby is played with by adults.
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